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Trump himself started using the motto formally on November 7, 2012, the day after Barack Obama won his reelection versus Mitt Romney. By his own account, Trump first thought about "We Will Make America Great", however did not feel like it had the right "ring" to it. "Make America Great" was his next slogan idea, however upon more reflection, he felt that it was a small to America due to the fact that it suggested that America was never excellent.

(Trump later on stated he was unaware of Reagan's use in 1980 up until 2015, but kept in mind that "he didn't trademark it.") On  Official Info Here  signed an application with the United States Patent and Hallmark Workplace asking for unique rights to utilize the slogan for political functions. It was signed up as a service mark on July 14, 2015, after Trump officially began his 2016 governmental project and showed that he was utilizing the motto for the purpose stated on the application.

Column: Let Trump continue to make America great again - The Huntington News

The 'Make America Great Again' mystery: What does 'again' mean? - Los  Angeles Times

Banner showing "Vote To Make America Great Again" on a roadside in California soon after the November 2016 election Trump using a "Keep America Great" hat in December 2019 Throughout the 2016 project, Trump often utilized the slogan, specifically by using hats emblazoned with the phrase in white letters, which quickly ended up being popular amongst his fans.

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Millions were sold, and Trump approximated that counterfeit variations surpassed the genuine hat 10 to one. "... however it was a motto, and whenever someone buys one, that's an ad." Following Trump's election, the site of his governmental transition was developed at Trump said in 2017 and 2018 that the motto of his 2020 reelection campaign would be "Keep America Great" and he looked for to trademark it.

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Trump's vice president Mike Pence, when marketing in 2020, used the phrase "make America terrific once again, again" in his 2020 Republican National Convention speech, gathering ridicule. Less than a week after Trump left office, he talked to consultants about potentially developing a 3rd party, which he suggested might be called either the "Patriot Party" or "Make America Great Again Party".